Karrier a Szentkirályinál

Senior Brand Manager

Hivatkozási szám: BRAND_2611

Join Szentkirályi Hungary, one of Hungary’s best-known and most established food and beverage companies. We manufacture and distribute renowned Hungarian and international brands such as Szentkirályi, Theodora, Pepsi and Lipton Ice Tea.

As a stable, dynamically growing company with an international background, we offer a working environment where performance is recognised and innovation is part of everyday life.

We are currently looking for a new colleague to join our team in the following position:

Senior Brand Manager

KEY RESPONSIBILITIES

Develop and own the long-term brand strategy for local brands, translating brand values, consumer insights and market understanding into clear annual marketing plans.
Drive business results (volume, revenue, profitability) and brand KPIs through effective brand positioning and marketing initiatives.
Demonstrate a deep understanding of local brands, their heritage, positioning, core values and target consumers, identifying opportunities to strengthen and evolve their market presence.
Develop local brand positioning and compelling communication platforms based on consumer needs, market insights and brand fundamentals.
Lead the innovation pipeline and successful go-to-market launches, ensuring strong brand relevance and commercial impact.
Develop and execute integrated 360° marketing campaigns, from strategic concept development to local ATL creative development and production.
Prepare clear and inspiring agency briefs, lead creative development processes and manage external agencies and production partners.
Collaborate closely with internal stakeholders and external partners to ensure consistent brand development and successful execution of marketing initiatives.
Monitor brand performance, consumer behaviour, market trends and competitors, identifying new growth opportunities.
Lead, motivate and develop a team of two marketing professionals, fostering strategic thinking, creativity and ownership.

REQUIREMENTS

University degree in Marketing or a related field.
6+ years of FMCG brand marketing experience, preferably with strong exposure to local brand management.
Strong understanding of brand strategy, local brand positioning, brand building and consumer behaviour.
Proven ability to think strategically, independently shape brand direction and translate insights into relevant marketing and communication platforms.
Hands-on experience in developing marketing strategies, ATL campaigns, creative concepts, agency briefs and production processes.
Experience in innovation management and successful campaign execution.
Strong commercial mindset, with the ability to connect brand-building activities to business results.
Excellent analytical, creative and problem-solving skills.
Strong stakeholder management and communication skills, with the confidence to challenge existing approaches and drive new ideas.
Previous people management experience.
Fluent in Hungarian and English.